Kinnek is the champion for small businesses.

Our mission is to build a single platform for small businesses that makes discovering, transacting, communicating, and interacting with suppliers more powerful, more trustworthy, and easier than ever before.



Our Story

Kinnek was started in 2012 in New York City, when co-founders Rui Ma and Karthik Sridharan noticed that small business owners were stuck in a rut when it came to how they bought things for their businesses. They couldn't just walk into a typical store or shop on the usual consumer-focused websites, because their requirements were more customized. They needed customized equipment, customized machinery, supplies in customized quantities — and they didn't have the massive resources necessary to have a dedicated team of purchasing managers to handle all that complexity.

Kinnek empowers small business owners to take control of their purchasing operations. We help them research their purchases more easily than ever before, connect with the most relevant suppliers, get customized quotes from those suppliers, evaluate the quotes, and negotiate with those suppliers — all in a single place. We are passionate about using technology to make small business owners' lives easier.

Kinnek has been accredited by the Better Business Bureau since 2015.

Want to get in touch? Contact us for more information or check out our open positions.