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Craft Beer Branding Strategy Tips: Ignite Beverage

Do you need a craft beer branding strategy? Branding experts Ignite Beverage share their key tips.

Deciding on a branding strategy for your craft beer is an important decision for any brewery. With such a wide variety of craft brews on the market these days, differentiating your product and making it stand out to the consumer are key. That's why we asked branding firm Ignite Beverage in Oregon to share their key tips for making a craft beer stand out.  So why does your craft beer branding strategy matter? The most important reason is that the latest industry research shows beer branding, in particular beer labels, is becoming increasingly influential in consumer purchasing intent.  According to Ignite Beverage, the branding phenomenon signals a notable ... Read on

Select the Right Automated Bottling Equipment

Kinnek showcases advice on selecting equipment from national publication The Equipped Brewer to help build thriving craft beverage businesses.

Select the Right Automated Bottling Equipment by The Equipped Brewer Staff May 6, 2015 Consider these tips to ensure long-term reliability. The time has come when you realize that to reach your distribution goals for the year, you must transition from manual bottling to an automated bottling line. When you're in the market for this new equipment, keep these seven critical performance qualities in mind, as outlined by Dean Hornsby, vice-president of sales and marketing at Meheen Manufacturing. 1. Why use a counter pressure filler? Counter pressure is important when filling carbonated beverages to keep the CO2 in solution and ... Read on

Commercial Juicer Purchasing Guide

Everything you need to know to pick the perfect juicer for your operation.

Before you make a purchase, let Kinnek do the hard part. Submit a free request for quotes using the form to the right, and we'll get multiple suppliers to provide you their commercial juicer offerings and pricing so that you can compare all your options in one place! Fresh-squeezed juice has become an increasingly popular offering in American restaurants, from smaller, family-run establishments to chic, high end hotspots. Whether you run a restaurant or a mobile food service establishment, consider a dedicated juicer among the tools at your disposal. Types of Juicers Manual Juice Press Juice presses are extremely common, ... Read on

The Case for Cans: Trends in Craft Beer Canning

Award-winning writer & Beerded Lady Meredith Heil makes the case for cans with her exploration of trends in craft beer canning.

Most brewers tend to devote a lot of time and effort to packaging their craft beer. With so many packaging options available, investigating trends in purchasing can reveal a lot of about an industry. Here we make the case for cans and what trends in beer canning mean for craft brewers everywhere.  The Case for Cans: Craft Beer Canning Trending Up It's no secret that craft beer is booming. Walk into any corner store, and you’re immediately confronted by a world-class selection representing a myriad of styles, flavors and origins - a true departure from the 30-racks of light Lagers that ... Read on

Purchasing a Filling Machine? 7 Questions To Ask Before Buying

Purchasing a filling machine? Here are 7 questions to ask before buying to ensure you select the best liquid filler for your production needs.

Purchasing a filling machine can be complicated. With so many options available, it's difficult to know which one is right for your business. Here are 7 questions to ask before buying a bottle filler to help guide you to selecting the best piece of equipment for your production needs:  1. So, You're Purchasing a Filling Machine....What Exactly Will You Be Filling? While some bottle fillers are designed to fill containers with dry goods such as powders or pills, others are best suited to handle liquids. Therefore, if you're looking into purchasing a filling machine, once of the most important factors to consider is your product's viscosity, or consistency. The viscosity of your product will help you to determine what type of filling technique ... Read on


Popular Q&A

Your questions on Beverage Production Equipment and Supplies answered by industry experts.

Q Do manual and semi-auto bottle-fillers gauge a liquid's volume automatically? Can I set my filler to fill only 750 ml of wine and have it gauge that amount without me having to eye-ball the level?

A Our semi-automatic units will fill to a desired level. The new redesigned automatic fill head senses the liquid level. On the deluxe units, the operator can set a delay in ...