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Craft Beer Branding Strategy Tips: Ignite Beverage

Do you need a craft beer branding strategy? Branding experts Ignite Beverage share their key tips.

Deciding on a branding strategy for your craft beer is an important decision for any brewery. With such a wide variety of craft brews on the market these days, differentiating your product and making it stand out to the consumer are key. That's why we asked branding firm Ignite Beverage in Oregon to share their key tips for making a craft beer stand out.  So why does your craft beer branding strategy matter? The most important reason is that the latest industry research shows beer branding, in particular beer labels, is becoming increasingly influential in consumer purchasing intent.  According to Ignite Beverage, the branding phenomenon signals a notable ... Read on

Select the Right Automated Bottling Equipment

Kinnek showcases advice on selecting equipment from national publication The Equipped Brewer to help build thriving craft beverage businesses.

Select the Right Automated Bottling Equipment by The Equipped Brewer Staff May 6, 2015 Consider these tips to ensure long-term reliability. The time has come when you realize that to reach your distribution goals for the year, you must transition from manual bottling to an automated bottling line. When you're in the market for this new equipment, keep these seven critical performance qualities in mind, as outlined by Dean Hornsby, vice-president of sales and marketing at Meheen Manufacturing. 1. Why use a counter pressure filler? Counter pressure is important when filling carbonated beverages to keep the CO2 in solution and ... Read on

Descendant Cider

Descendant Cider is NYC's first ever cider-maker based within city limits. Learn more about the challenges and successes the company's two founders have faced to date.

Business: Descendant Cider Contact: Alexandria Fisk and Jahil Maplestone, Co-owners Website: Social Links: Facebook, Twitter, Instagram Descendant Cider is New York City’s first cider making business for over a century. Founded by husband-and-wife team Alex Fisk and Jahil Maplestone, the team operate out of a 600 sq ft second floor industrial unit on the borders of East Williamsburg and Queens. Founded in early 2014, the company currently offers three different bottlings: Succession, Pom Pomme and their latest eponymous cider Descendant Dry. Their products are inspired by a wealth of cider making traditions. Indeed Descendant’s first offering, Succession, is designed ... Read on


Cider Makers and Top Chefs love Wassail

Business Owners: Jennifer Lim & Ben Sandler, Sabine Hrechdakian About: Restaurateurs, cider trailblazers Business: Wassail restaurant and cider bar Location: 162 Orchard Street, Manhattan, NY Strategy: Leading the hard cider revival in the North East     Photo credit: Layla Khabiri   Husband-and-wife team Ben Sandler and Jennifer Lim, are busy restaurateurs. Along with their business partner Sabine Hrechdakian and Cider Director Dan Pucci, the couple are transforming a small corner of Orchard Street in Manhattan’s Lower East Side into a mecca for artful vegetable dishes and distinctive hard ciders. Wassail, which opened earlier this year, boasts over 90 ciders ... Read on

Labeling Your Cider Gluten-Free?

Should you label your craft cider as a gluten-free product? Writer Emma Cosgrove explores the plight of naturally gluten-free beverages and whether labeling them as such makes business sense.

Should you label your craft cider as a gluten-free product? Writer Emma Cosgrove explores the plight of naturally gluten-free beverages and whether labeling them as such makes business sense. For a certain segment of the drinking population, the resurgence of naturally gluten-free cider has been a godsend. Though craft beverages are booming right now, the rebirth of cider in particular has been impacted by a growing interest in fermented grains, fruits and vegetables. However this newfound popularity poses a dilemma for cider makers. Should they acknowledge a basic reality of their product, namely the lack of gluten in an apple-based beverage, or appeal ... Read on

Starting a Cider Business

Thinking about starting a cider business or just curious to learn more about the industry? Kinnek's cider resource guide has you covered!

Are you an apple producer, supplier or cider enthusiast looking to start your own hard cider business? Whatever your business goal, Kinnek has you covered. We've created a cider resource guide ideal for anyone interested in expanding their knowledge of all things cider.  Starting a Cider Business: A Guide Starting a cider business certainly isn't as easy as it might look. From the extremely complex tax classifications and federal compliance regulations to the actual cider-making process itself, cider production certainly isn't for the faint-hearted. With the rapid growth of the industry, more and more cider-related resources are becoming available to anyone even remotely ... Read on

The Case for Cans: Trends in Craft Beer Canning

Award-winning writer & Beerded Lady Meredith Heil makes the case for cans with her exploration of trends in craft beer canning.

Most brewers tend to devote a lot of time and effort to packaging their craft beer. With so many packaging options available, investigating trends in purchasing can reveal a lot of about an industry. Here we make the case for cans and what trends in beer canning mean for craft brewers everywhere.  The Case for Cans: Craft Beer Canning Trending Up It's no secret that craft beer is booming. Walk into any corner store, and you’re immediately confronted by a world-class selection representing a myriad of styles, flavors and origins - a true departure from the 30-racks of light Lagers that ... Read on

How to Purchase Beer Fermenters

A guide to purchasing the beer fermenter that will help you ferment, instead of having to experiment!

Before you purchase a beer fermenter let Kinnek do the hard part. Submit a free request for quotes and we'll get multiple manufacturers to provide you with offerings and pricing for whatever your supply needs - all in one place! Temperature Control For Your Fermenting Machine Because beer fermentation releases excess heat, it’s important to properly control the removal of that excess heat so that the fermentation process can be controlled (different kinds of beer ferment at different temperature ranges, so temperature control is key). What are your options? Cooling Jackets Cooling jackets are the most popular choice for temperature control.  The ... Read on

Purchasing a Filling Machine? 7 Questions To Ask Before Buying

Purchasing a filling machine? Here are 7 questions to ask before buying to ensure you select the best liquid filler for your production needs.

Purchasing a filling machine can be complicated. With so many options available, it's difficult to know which one is right for your business. Here are 7 questions to ask before buying a bottle filler to help guide you to selecting the best piece of equipment for your production needs:  1. So, You're Purchasing a Filling Machine....What Exactly Will You Be Filling? While some bottle fillers are designed to fill containers with dry goods such as powders or pills, others are best suited to handle liquids. Therefore, if you're looking into purchasing a filling machine, once of the most important factors to consider is your product's viscosity, or consistency. The viscosity of your product will help you to determine what type of filling technique ... Read on

Popular Q&A

Your questions on Cidery Equipment and Supplies answered by industry experts.

Q Do manual and semi-auto bottle-fillers gauge a liquid's volume automatically? Can I set my filler to fill only 750 ml of wine and have it gauge that amount without me having to eye-ball the level?

A Our semi-automatic units will fill to a desired level. The new redesigned automatic fill head senses the liquid level. On the deluxe units, the operator can set a delay in ...