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Craft Beer Branding Strategy Tips: Ignite Beverage

Do you need a craft beer branding strategy? Branding experts Ignite Beverage share their key tips.

Deciding on a branding strategy for your craft beer is an important decision for any brewery. With such a wide variety of craft brews on the market these days, differentiating your product and making it stand out to the consumer are key. That's why we asked branding firm Ignite Beverage in Oregon to share their key tips for making a craft beer stand out.  So why does your craft beer branding strategy matter? The most important reason is that the latest industry research shows beer branding, in particular beer labels, is becoming increasingly influential in consumer purchasing intent.  According to Ignite Beverage, the branding phenomenon signals a notable ... Read on

Select the Right Automated Bottling Equipment

Kinnek showcases advice on selecting equipment from national publication The Equipped Brewer to help build thriving craft beverage businesses.

Select the Right Automated Bottling Equipment by The Equipped Brewer Staff May 6, 2015 Consider these tips to ensure long-term reliability. The time has come when you realize that to reach your distribution goals for the year, you must transition from manual bottling to an automated bottling line. When you're in the market for this new equipment, keep these seven critical performance qualities in mind, as outlined by Dean Hornsby, vice-president of sales and marketing at Meheen Manufacturing. 1. Why use a counter pressure filler? Counter pressure is important when filling carbonated beverages to keep the CO2 in solution and ... Read on

Leveraging Wine Apps to Market Your Wine

The recent proliferation of mobile wine apps is bringing oenophiles together across the globe, and changing the way people perceive and consume wine. Winery owners and mangers now have a new and streamlined way to market to customers.

Picking wine is no easy task, but picking out a wine app can be. The recent proliferation of mobile wine applications is bringing oenophiles together across the globe, and changing the way people perceive and consume wine. Complete beginners now have a friendly and accessible education on wine. Business owners now have a new and streamlined way to market to customers. Vivino's iOS app The majority of these hundreds of wine apps can be broken down into two categories: scan-based and community-based. Scan-based apps are directed towards the more passive wine consumer by providing basic information to users who snap ... Read on

Profile: Tim Koether of Claremont Spirits Pioneers Distilling in New Jersey

Kinnek customer Tim Koether of Claremont Spirits is a distilling pioneer. Read on to learn how he's advancing distilling in New Jersey.

Today we profile a New Jersey craft distiller and Kinnek customer who's pioneering a new wave of liquor product in his state with distillery Claremont Distilled Spirits.  Tim Koether: The Profile of a New Jersey Distilling Pioneer Tim Koether knows a thing or two about distilling in New Jersey, which is just as well, since the founder and owner of Claremont Distilled Spirits is at the helm of a small business trading on both the state’s appeal and notoriety. His small-batch artisanal moonshine, vodka and whiskeys are crafted to convey the spirit (both literally and figuratively) of liberty and prosperity. ... Read on

Profile: Urban Winemaking with Brooklyn Winery

Kinnek profiles Brooklyn Winery, working hard to put urban winemaking on the New York map.

Brooklyn Winery is working hard to put New York winemaking on the map. Set in the heart of Williamsburg, the winery is run by winemaker Conor McCormack and headed up by owners Brian Leventhal and John Stires. The team's journey into urban winemaking came relatively out of the blue. A little over five years ago, Leventhal and Stires were just two guys living in New York City, working for an internet startup. On weekends, the pair would moonlight as winemakers at a co-production space in New Jersey. It was there that inspiration struck. At the time, no one was making wine commerially in New York's urban setting. ... Read on

How to Purchase Must Pumps

A must have guide to purchasing the must pump with the correct specifications for your winery.

Before you purchase a must pump, let Kinnek do the hard part. Submit a free request for quotes and we'll get multiple manufacturers to provide you with offerings and pricing for whatever your supply needs - all in one place! What is a must pump? Must pumps play an important role in the early stages of winemaking. Before the solid and liquids are separated, must pumps transfer the must from the destemmer to the crusher and from the crusher into fermenting tanks. During the red wine fermentation process, winemakers use must pumps to perform pump overs, which circulate liquid from the bottom ... Read on

How to Purchase Wine Fermenters

A guide to purchasing what you need to turn water into wine.

Before you purchase a wine fermenter let Kinnek do the hard part. Submit a free request for quotes and we'll get multiple manufacturers to provide you with offerings and pricing for whatever your supply needs - all in one place! Wine Fermenter Materials Most wineries use stainless steel as the build material for their large wine tanks. Oak vats used to be popular, but steel has several advantages: it is more cost effective, easier to clean and repair, and has no effect on the flavor of the wine. Plastic tanks are also available, but they are not nearly as durable. Temperature Control ... Read on