Using gift cards in your store is a great low cost way to improve your image and increase sales.
There are many reasons why you will sell more with gift cards than with gift certificates. One of the main ones is they are so darn easy to merchandise. Just set them around your store, or put them on the counter where you are ringing up sales. If you sell greeting cards put some there (people may come to just buy a birthday card and may want to include a gift card).
As you know more and more stores offer gift cards replacing what some people feel are outdated gift certificates. As you may notice when you enter a Blockbuster, Target, Home Depot or almost any large box store these cards are all over their stores. They have discovered what I am sure you will – you don’t have to give back change and people will buy more than the value of the card.