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I’m a small brewery interested in employing a social media strategy. What are some ways I could use this to grow my operation throughout my region?


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Jeffrey Schwartz from Coaster Factory

If you already have your Products available in local Bars and Restaurants, consider providing Coasters with your Brand and Logo on them.  Mark your Social Media Pages on these Coasters as well, so Patrons enjoying your Products know where to find you.  Provide them at No Cost ( although some States will require you to sell them ) to the Retailers, as most establishments go through these quite quickly. Win, Win.  I can provide Samples, if you would like.  Good Luck!!

Dec 10, 2015

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Kinnek Supplier

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Kinnek Knowledge Team

At this stage in your business, you have probably looked into various distribution channels in your area and have seen some success - congratulations! Getting your product on shelves and in bars and restaurants is a difficult process and social media can certainly help.

Social media will engage individuals with your product and help to build a fan base. When done effectively, your brand will be strengthened and your name recognition will increase. However, you are probably selling to distributors, not individual consumers, so you need a plan that will show these restaurants, bars, and stores that your product is in high demand.

Simply running a Facebook page and Twitter account is relatively costless and will allow you to build a fan base and have one-to-one conversations with consumers. Instagram is especially great for the food and beverage industry, as it is very visually oriented.

It would be advisable for a small brewery to reach out to as many individuals as possible and then engage these fans often to build a reputation. A social media presence is only part of a greater marketing strategy, so use it as a launching point to get your name out there.

Dec 9, 2013

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