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We see a general mix based on the specific market needs. We see most breweries near a 70%/30% mix between 1/2 and 1/6, respectively. This is by no means a standard, as the regional market determines the appropriate mix.Add comment
1/6 BBLs are good for any brewery to start out with for several reasons. First and foremost, they take up much less space than the 1/2 BBLs, which puts less pressure on the establishment to move a certain beer (one of the main reasons why bars like them). They also offer bars a cheaper alternative for trying out a new beer because the total amount (in dollars) is lower for 1/6 BBL than it'd be for a 1/2. That also makes 1/6 BBLs more profitable for brewers considering you're selling the beer for a higher price per ounce than you would be with the 1/2s. 1/2 BBLs are great for establishments that are moving through certain beers fairly quickly. It's usually a good idea to start out with the 1/6 BBLs and only add a few 1/2 BBLs once you begin selling to bars and/or restaurants in larger quantities.