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What are some fun, out of the ordinary promotional items for an independent brewery?

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7 answers

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pizza cutters and absorbent car coasters.
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Bottle openers are one of the best items to promote a brewery logo.  They may not be uncommon, but the right one will last a very long time.  Openers with a key chain attachment have been known to stay on a set of keys for years.  

If you offer beer flights?  A custom printed tray might be something to consider.  
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We have had great success for Craft Breweries with our High Quality Temporary Tattoos! Our minimum Order is 1,000 tattoos and we offer free shipping!
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Quality, handcrafted LEATHER beverage sleeves for bottles, pints, or cans.  With your custom logo or image on it!  Patrons can purchase these unique items that will last a lifetime, show support for your brand, and get others talking about it.  There is profit in this merchandise that helps you grow financially, too.  Your customers are proud of you, and will be proud of this, and proud to support you and spread the word regarding your business.
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We can do fully customizable growlers or glasses.  You can have a beer club and everyone gets a mug with their name etched in the glass.  We can do growers for special occasions such as groomsman gifts, birthdays, weddings, etc.  These can have any details or art you want, including photographs. 
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Custom burlap or canvas totes would be unique giveaways when a customer buys a certain number of bottles.
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A Custom Coaster, while not considered to be out-of-the-ordinary, can be of MASSIVE importance to smaller, indie Brewers.  Consider your Logo on one side, with blank fields on the Back, requesting Name, email, and thoughts on the Beer.  They hand them back to the Bartender, and you pick them up at the end of the week.  You just started a Mailing List, and have genuine Feedback from your End Users.  Solid Stuff.  
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