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What are ways for me to distinguish my cider from others?

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Custom Coasters would be a great way of showing Customers who you are, and what you are all about.  A simple Coaster with your Logo and a brief summary as to why you are different/special is a perfect starting point, with not much associated cost.  I will gladly get some Samples out to you!
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Cideries still struggle to stand out from the mass market producers, and even if they can get to consumers, the misconception of homogeneous cider taste (that it's all sweet and they all taste the same) makes it even harder to reach consumers. Marketing and branding are key to getting your product to cider consumers, including unique packaging, labels, coasters, glasses, and tap rooms for cider sampling. Producing a nice, unique tasting cider is also critical to differentiating from the competition. Good marketing will encourage consumers to try your product, and good taste will get them to keep buying.
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