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What is a good alternative to honey?

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In recent years, agave nectar syrup has become a very popular honey/sweetener alternative. Certain agave nectar varieties have a flavor profile quite similar to honey, which makes them an excellent substitute. Additionally, agave nectar is plant-derived, which means that it's vegan-friendly, which could be marketed to segments of your customer base. The only issue with using agave nectar as a honey alternative is that it tends to be a bit more viscous than honey, so do keep that in mind.        
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